The company is the holder of an exclusive license of Carlson, a global travel and hospitality company, for the development and operation of Park Plaza ® Hotels & Resorts in Europe, the Middle East and Africa. The art'otel brand is wholly owned by the PPHE Hotel Group, which is also involved in Arenaturist, a leading tourism company in Croatia.
Through its strategic partnership with Carlson, the PPHE Hotel Group has accessed to Carlson's powerful reservation and distribution system, loyalty programs, such as Club CarlsonSM for guests and Look To BookSM for travel agencies and airline partnerships with 23 airlines and cross-selling opportunities.
Currently in the ownership, operation, leasing or franchise group there are 39 hotels with 8,300 hotel rooms. Three more hotels and two mixed-use projects with a total of 900 rooms, which come into the portfolio by the end of 2014, are in the development phase.
At the moment PPHE Hotel Group has reached the agreement on purchase of two Berlin hotels with 2 mln euros mandatory renovation project. Meantime the Group has art'otel berlin mitte and art'otel berlin kudamm under its management.